When you write a blog, you want the piece to be something that readers like. But even more, you want the blog post to be something they like enough that they want to share it with others or take the next step. Creating content goals, using the right tools, use strategic CTAs and making content that is relevant are all ways to create successful posts. One of the secrets to writing success is to start with a persona. You need to know who you’re writing to and what they want to see from you. Your readers aren’t permanent or final, and sometimes you’ll need to adapt your content and personas to better reflect your changing readership.
- Start with defining your goals using SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) or CLEAR (Collaborative, Limited, Emotional, Appreciable, and Refinable).
- Readability questions: Is your article easy to scan and read quickly? Are your points easily understood?
- Benefit questions: Does your article provide value to your readers? Are they given instructions they can take with them and apply with their own work?
“Business blogging comes with its challenges. Maybe you’re dealing with a bounce rate that’s higher than ideal. Perhaps people aren’t clicking on your calls-to-action or converting through your forms. It’s possible you’re attracting an audience, but they aren’t interested in your products or services.”
Read more: https://coschedule.com/blog/lead-generation-blog/
(abstract 37SQU136V6NC3HLOWH1TF81XW5Q11J 3GD6L00D3SWBLQ47F5PTOKLMCZO1MR A1GGKSW85B9DYY)(authorquote 35XW21VSVFDPN8OM2AYWVOXKLCBSL6 3AWETUDC92RMK3ZO210TOLYH866ZIP A2QZ9BEY8M0632)
Why Today’s Bloggers Spend More Time Writing Less Content
December 5, 2017What is the GDPR? And What Does it Mean for the Marketing Industry?
December 15, 2017When you write a blog, you want the piece to be something that readers like. But even more, you want the blog post to be something they like enough that they want to share it with others or take the next step. Creating content goals, using the right tools, use strategic CTAs and making content that is relevant are all ways to create successful posts. One of the secrets to writing success is to start with a persona. You need to know who you’re writing to and what they want to see from you. Your readers aren’t permanent or final, and sometimes you’ll need to adapt your content and personas to better reflect your changing readership.
Key Takeaways:
“Business blogging comes with its challenges. Maybe you’re dealing with a bounce rate that’s higher than ideal. Perhaps people aren’t clicking on your calls-to-action or converting through your forms. It’s possible you’re attracting an audience, but they aren’t interested in your products or services.”
Read more: https://coschedule.com/blog/lead-generation-blog/
Related posts: