News

January 15, 2019

Are You Prioritizing The Best Social Media Platform For Your Business?

While social media can be a valuable asset for promoting businesses, careful consideration must be made of what platforms will best represent a business. Spreading brand […]
January 11, 2019

The Reach, Engagement, and ROI of Content Marketing vs. Native Advertising (New Research)

As outbound marketing success continues to decline, marketers are considering all their options, and often this leads to a discussion about whether content marketing or native […]
July 16, 2018

5 Bad Habits that Will Tank Your Social Media Marketing

Here are five things that are holding your marketing on social media channels back. First, avoid spreading yourself too thin. Instead of being everywhere, concentrate on […]
May 24, 2018

How Long Should Your Videos Be? Ideal Lengths for Facebook, Instagram, Twitter, and YouTube [Infographic]

Getting viewers to watch your video depends on the platform you are on. The best length for a video on Instagram is 30 seconds. For Twitter, […]
May 23, 2018

Understanding the Instagram Algorithm: 7 Key Factors and Why the Algorithm is Great for Marketers

Digging in and understanding what Instagram’s algorithm uses to determine to whom and where in their feed a post will show upn can help marketers achieve […]
May 15, 2018

14 of the Best Advertising and Marketing Campaigns of All Time

As a society develops, so does its methods of marketing. However, throughout the years, there are a few campaigns that stand out like Nike’s well known […]
February 16, 2018

Why Getting More Hits To Your Website Is Overrated

Getting more hits to your website is actually an overrated thing. Many people may be tricked into thinking that more hits are better, but this is […]
January 15, 2018

Facebook’s News Feed To Emphasize Friends And Family Content Over Publishers, Brands

According to Mark Zuckerberg’s post on Thursday, the news feed on Facebook is going to further emphasize friends and family content over publishers and brands. Mark […]
December 20, 2017

6 Ways to Respond When Your Prospect Asks for a Discount

Six strategic ways that you, as a seller, can respond when a potential buyer asks about receiving a discount upfront. Discounts are often a means to […]
December 11, 2017

14 of the Best Advertising and Marketing Campaigns of All Time

There are 14 amazing marketing campaigns that are considered to be the best of all time. Successful marketing campaigns apply one message throughout many different channels […]