The Facebook Algorithm: What You Need to Know to Boost Organic Reach

Facebook has been systematically cutting back Facebook Pages’ organic reach for years, most notably with brands and most recently with publishers. For anyone who uses Facebook for business, this isn’t that much of a shock. The reason is simple: Individuals and Pages are pushing a lot of posts into people’s news feeds, so Facebook’s news-feed algorithm has needed to get proportionally more stringent about picking out the posts that someone would most like to see and that would most likely keep them coming back to check Facebook regularly. To achieve maximum organic reach, it is imperative to ensure you post quality, aren’t spammy, are timely, engaging to your audience and relevant.

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