Skyscraper Technique: How to Improve Your Content

Many blogs need help in determining what type of content to continually publish. Employing a technique called the skyscraper technique can help you determine what is useful to your fan base and also what isn’t.

This technique consists of three steps. First, find top performing content. Second, create better content than the original content. Lastly, try to get people to link to your new content. Details on how to do each of these steps are found in the original article. Essentially, using this method will help you extend past where you are today and give your audience something of value to look forward to from you.

Key Takeaways:

• BuzzSumo is a great content research tool to provide you with a conclusive list of some of the most popular content for a given set of keywords.
• Create a new post that focuses in on a specific post idea, or get a new idea on how to approach an old topic, or uncover a new topic you hadn’t even considered.

“The skyscraper technique will help you understand what topics to cover and how to cover them in a way that will help you leap ahead of the competition.”

http://coschedule.com/blog/skyscraper-technique/