Why Millennials Care About Customer Reviews and You Should Too

Millennials make up the largest population group in the United States today. Businesses who want to connect with millennials and attract their buying power need to pay attention to customer reviews.

Millennials often make buying decisions based on these reviews. As a generation that trusts people more than hype, and one that is social-media savvy, millennials often turn to online reviews to help them make decisions about which products to purchase. Businesses that work to generate positive customer reviews will be rewarded with loyalty from their millennial customers.

Key Takeaways:

• According to Bright Local’s Local Consumer Review Survey, 84% of consumers today trust online reviews as much as personal recommendations from a friend or family members.
• Consider that up to 90% of shoppers make use of smartphones in stores, making this type of ‘social buying’ more accessible and immediate than ever.
• Whether it stems from a frugal mindset born of never-ending student loans or a desire for sustainable goods that are better for the environment, millennials often prefer high-quality products to cheap alternatives

“Collecting customer reviews is especially important for businesses targeting the highly social, frugal, skeptical, and mobile-focused group of consumers known as millennials.”

https://www.advicelocal.com/blog/millennials-care-customer-reviews/