How To Learn From The Customer Journey

Many businesses never understand how a customer became a customer. What’s worse than not knowing how someone became a customer is to make incorrect assumptions or not even to take an interest to learn more.

Understanding your customer’s journey can help you stay relevant to the customer and keep them coming back for future purchases. The questions listed in The Story of Telling article are not only demographic related but also questions about what drew the customer to their business in the first place.

Key Takeaways:

• Many of the businesses you will frequent today have no idea how you became a customer.
• Every day people walk into delis, boutiques and bookstores to browse, sometimes they leave without buying anything, but they always leave clues as to the purpose of their visit, their mindset or worldview.
• Questions to consider: What prompted the customer to visit today? Where did they hear about you? What did they look at, browse, pick up or buy? Why did they buy? What did they browse, pick up and not buy? Why didn’t they buy? Why were they researching or shopping? How could you fulfil their needs and wants in the future? What might make them return? How can you create opportunities that enable you to get to know them better?

“What we learn from our customers’ actions and reactions teaches us where best to focus our energy and why. Curiosity is an underrated business resource.”

http://thestoryoftelling.com/learn-customer-journey/