Good customer service has a positive impact on the bottom line. However, does this transition to a positive yield for the company’s stock price? According to research done by Watermark Consulting, a businesses with good customer service had a staggering increase in stock prices.
Good customer service allows a company to interact with its customers across all forms of media in the digital age and allows them to be seen positively by a wide audience. This leads to more customers, company growth, and a more profitable company that investors will want to put their money into.