Learning how to direct traffic to your blog can be a daunting task. The company Marco had the same problem. They were unable to generate online traffic to their blog sites effectively. However that was before they applied content marketing principles to create an online blog profile that their readers were interested in searching for. In the beginning, Marco had a few blogs that their customers were never directed to or interested in.
Once they were properly setup and used “buyer personas” to generate a hypothetical readership that showed what actual customers wanted to know. On their original blog, Marco didn’t realize what their customers actually wanted to learn about, and that a person on a blog post may not know how to apply the advice or what to do next. Enter “CTA’s” or calls-to-action. After reformatting the company’s blog with CTAs, then readers could click a button and be redirected to a member of the Marco sales team to help potential customers assess their future technology needs.
Key Points:
- Usually the difference between a 50-page website and a 500-page website is a blog, which makes blogging an absolutely essential practice for traffic-building and search engine optimization.
- Buyer personas are semi-fictional representations of your ideal customers, based on market research and real data about your existing customers.
- Research shows that companies that published 16+ blog posts per month got almost 3.5X more inbound traffic than companies that published between 0–4 monthly posts.
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December 21, 2016Learning how to direct traffic to your blog can be a daunting task. The company Marco had the same problem. They were unable to generate online traffic to their blog sites effectively. However that was before they applied content marketing principles to create an online blog profile that their readers were interested in searching for. In the beginning, Marco had a few blogs that their customers were never directed to or interested in.
Once they were properly setup and used “buyer personas” to generate a hypothetical readership that showed what actual customers wanted to know. On their original blog, Marco didn’t realize what their customers actually wanted to learn about, and that a person on a blog post may not know how to apply the advice or what to do next. Enter “CTA’s” or calls-to-action. After reformatting the company’s blog with CTAs, then readers could click a button and be redirected to a member of the Marco sales team to help potential customers assess their future technology needs.
Key Points:
Read the full article here:
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