5 Ways to Improve Your Marketing Using Conversion Psychology

Using psychology in your marketing can lead to increased sales and happier customers. Using conversion psychology techniques like the Law of Past Experience, Psychology of Happiness and Pain, Psychology of Cost-Benefit Analysis, Gather Allies Against a Common Enemy and Positive Anticipation, will help you use better calls-to-action (CTAs) to optimize conversion rates and produce happy customers. It begins with making your customer feel like it is all about them, and once you pique their interest, then you need to make the process of using your website easy.

Key Takeaways:

• Buyers are often creatures of habit so knowing when to keep things familiar is key.
• When it comes to buying on a website, the simpler the process, the better.
• If you target customer problems and offer great solutions, customers are likely to buy.

“The idea of “choosing a team” makes for more loyal, long-term customers who are then easier to upsell in the future.”

Read more: https://blog.hubspot.com/marketing/conversion-psychology