Most brands post controversial content in order to get people to talk about their product. When doing so, it’s important to collect viewpoints, look at it through different lenses and consider reactions from all angles. One also needs to make sure the claim is supported by legitimate facts that can be proven – void using any claims that could be viewed as fake news or propaganda. Once posted, make sure you have a response team. The team should be dedicated to answering all comments regarding the post. Lastly, always stay respectful and courteous for a positive outcome.
- There is a lot of information on the web, and in order to gain attention, brands should consider publishing controversial material.
- When publishing controversial material, brands should be aware of how their messaging is coming across, by considering all viewpoints.
- In order to be credible, a brand must use accurate information and be professional at all times.
“The first step your team must take is to assess your audience and anticipate their reactions. This requires your marketing team to take a good hard look at the target audience and beyond.”
Read more: https://www.convinceandconvert.com/content-marketing/publishing-controversial-content/
(abstract 371QPA24C2PXGZ8DVIMGDSSTV091TC 3FFJ6VRIL1P9NG5EVPOEA03VQYK0IO A1QC79IDNFDGKI)(authorquote 3UEDKCTP9VRCO2XSQPPXDBWAF9IK7M 3BXQMRHWKZZBZL7LEB0QR0YJNW8UM1 A23APVZQQJTFI7)(keypoints 35NNO802AVXALSZR6TLAWS3NNK7INT 3AMW0RGHOD34PYKP9QGWU90KK73PNH A2E0UI2C7WB9EN)
How to Leverage Paid Ads in Your Content Amplification Strategy
January 20, 2019Most brands post controversial content in order to get people to talk about their product. When doing so, it’s important to collect viewpoints, look at it through different lenses and consider reactions from all angles. One also needs to make sure the claim is supported by legitimate facts that can be proven – void using any claims that could be viewed as fake news or propaganda. Once posted, make sure you have a response team. The team should be dedicated to answering all comments regarding the post. Lastly, always stay respectful and courteous for a positive outcome.
Key Takeaways:
“The first step your team must take is to assess your audience and anticipate their reactions. This requires your marketing team to take a good hard look at the target audience and beyond.”
Read more: https://www.convinceandconvert.com/content-marketing/publishing-controversial-content/
Related posts: