In a sea of many similar products, here are some tips on how you can make your product stand out.
First, capitalize on the size of your company. If you have a small company, then turn to your passionate employees. Large ones tend to have more resources, so they can focus on money, manpower, or expertise. Medium-sized organisations don’t need to bootstrap solutions nor do customers feel like they’re just another number.
Second, the age of the company can affect your approach. Young companies tend to be open-minded and innovative. Established ones can draw on their long history and expertise in their given field.
Third, how focused is your company? A specialized one serving a niche might be the perfect fit. Alternatively, a full-service organization may be best because of efficiencies, a larger scope of services and the ability to adapt to changing market conditions. Likewise, a local company may understand you better, whereas a multi-location one will suit a company who is expanding or larger ones who already have offices in different cities.
It’s all about tailoring an approach. By tailoring your product description to your target audience, you can find success around your product being seen, being just the right fit, and in turn, purchased.
Key Takeaways:
- Despite the importance of differentiation, identifying what distinguishes your offering from the other options out-there can be difficult.
- Some companies distinguish themselves by their unique cultures and guiding philosophies.
- Speed is an advantage. Can your clients access to products before their competition? And as an added benefit, you can incorporate customer feedback at a faster rate.
“Does your company go above and beyond to make customers happy? That’s a compelling reason to buy for many prospects, as it gives them a sense of security and comfort.”
https://blog.hubspot.com/sales/product-brand-differentiators
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February 10, 2017In a sea of many similar products, here are some tips on how you can make your product stand out.
First, capitalize on the size of your company. If you have a small company, then turn to your passionate employees. Large ones tend to have more resources, so they can focus on money, manpower, or expertise. Medium-sized organisations don’t need to bootstrap solutions nor do customers feel like they’re just another number.
Second, the age of the company can affect your approach. Young companies tend to be open-minded and innovative. Established ones can draw on their long history and expertise in their given field.
Third, how focused is your company? A specialized one serving a niche might be the perfect fit. Alternatively, a full-service organization may be best because of efficiencies, a larger scope of services and the ability to adapt to changing market conditions. Likewise, a local company may understand you better, whereas a multi-location one will suit a company who is expanding or larger ones who already have offices in different cities.
It’s all about tailoring an approach. By tailoring your product description to your target audience, you can find success around your product being seen, being just the right fit, and in turn, purchased.
Key Takeaways:
“Does your company go above and beyond to make customers happy? That’s a compelling reason to buy for many prospects, as it gives them a sense of security and comfort.”
https://blog.hubspot.com/sales/product-brand-differentiators
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