Several available software exist online that allow users to make their emails more personalized. Email personalization allows for a more engaged and friendly experience. Examples of personalized emails have been provided by OpenTable, JetBlue, and Spotify. These major brands tailor their message for the specific recipient. These brands also do not overwhelm people with massive amounts of spam and junk email. Many millennials believe that online content decides their brand loyalty. With major brands adhering to its consumers desires, emails will be more personal.
Read more: 12 Personalized Email Examples You Can’t Help but Click