Successful ads are difficult to create, but if you can get your target consumer to experience any kind of emotion, you can double your chances of success. This article shares twelve ways in which the author has accomplished using emotional marketing to create successful ads. Using techniques like FOMO (fear of missing out), generating excitement, creating a curiosity gap, making people happy, using negativity in limited amounts, offering hope, helping people feel proud, creating a sense of urgency, surprising your audience, sparking a sense of belonging, untapping the power of guilt and making people feel important, are ways to apply emotional marketing to Facebook ads.
- Emotions have a strong effect on our immediate actions.
- A study in 2010 of the most-emailed New York Times articles found that emotional articles were shared more often. The study also noted that positive posts were shared more often than negative ones.
- Remind your audience of a small mistake they’re making, and offer a quick solution to their problem.
“A smart move would be creating ads that catch people’s attention before any other Facebook post or ad can get to them. While there are many tips and hacks written about all across the web, here’s one that seems highly promising: playing on people’s emotion.”
Read more: https://blog.kissmetrics.com/emotional-marketing-to-facebook-ads/
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December 5, 2017Successful ads are difficult to create, but if you can get your target consumer to experience any kind of emotion, you can double your chances of success. This article shares twelve ways in which the author has accomplished using emotional marketing to create successful ads. Using techniques like FOMO (fear of missing out), generating excitement, creating a curiosity gap, making people happy, using negativity in limited amounts, offering hope, helping people feel proud, creating a sense of urgency, surprising your audience, sparking a sense of belonging, untapping the power of guilt and making people feel important, are ways to apply emotional marketing to Facebook ads.
Key Takeaways:
“A smart move would be creating ads that catch people’s attention before any other Facebook post or ad can get to them. While there are many tips and hacks written about all across the web, here’s one that seems highly promising: playing on people’s emotion.”
Read more: https://blog.kissmetrics.com/emotional-marketing-to-facebook-ads/
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