How to Use Twitter Analytics: 15 Simple-to-Find Stats to Help You Tweet Better

Marketers have access to a wealth of free analytic data both within the Twitter dashboard and posting tools. The challenge is knowing which stats you should watch and monitor to see how your account is performing and how to improve. According to Buffer, there are 17 stats that will give you the best insights: monthly performance overview; trend insights; average tweet performance for benchmarking; the top 10 interests of your followers; type of engagement; your most significant sharers; engagement rate; Twitter Like rate; tweet length vs. engagement; tweet reach percentage; tweet reach including your retweets; hashtag comparison; impressions by time of day; clicks, retweets, & replies by time of day; and engagement rate by time of day. Click through to the full article for details on each.

Key Takeaways:

• According to Kevan Lee, you can find all the stats you need in Buffer’s dashboard and Twitter’s analytics dashboard to create an overall business picture for the user.
• Twitter’s dashboard provides overall stats, or what Lee calls a macro view, of the tweets sent from a Twitter account.
• With Twitter’s analytics dashboard it’s possible to see how often a tweet finds it way to other account holder’s feeds.

“The monthly summary is a great way to get a quick overview of your Twitter performance for each month.”

Read more: https://blog.bufferapp.com/twitter-analytics