Copywriting vs. Content Writing: What’s the Difference Between the Two?

The difference between copywriting and content writing lies in three areas – purpose, job and types of writing. In terms of purpose, copywriting is messaging that aims to sell a brand or product while content writing tells them about brands while delivering valuable content. Copywriters used to be all about witty slogans, but today it has expanded beyond ads into website content, SEO, email campaigns, video scripts, press releases, white papers and more. Content writers can be technical writers, copywriters or anyone at a company like CEOs, executives, professionals, product mangers who create valuable content.

Key Takeaways:

• Copywriting is selling a brand, or an idea. It is used to sell an idea to a client/person.
• Content writing is the use of writing to help the audience understand your brand and generate interest.
• The internet has changed the way copywriting, and content writing is done. There are now various writings that can be done.

“What you really need to know is that brands of all kinds need copywriting and content writing to stay fresh.”

Read more: https://blog.quiet.ly/community/copywriting-vs-content-writing/