The 4 Ways to Fix Your Broken Content Marketing

There’s more and more content being created everyday, which means that most content isn’t getting results like it did in the past. If your content happens to be broken don’t worry, because it can be fixed. Improving your content generally falls into one of four categories: fixing your content marketing topic, fixing your content marketing amplification, fixing your content marketing format or fixing your content marketing creators.

Key Takeaways:

• Each of your customer segments have a series of questions at each stage of the purchase funnel. All of those questions have to be satisfactorily answered for them to buy your whatever.
• Media habits are changing FAST, and you need to be modifying content formats based on persona.
• You either need to embrace that approach and try to create massive amounts of hyper-specific content in real-time at an affordable price, or you need to make sure that the content marketing you commit to is better than ever.

“It’s tempting to just press “boost” and give Facebook some digital cash and hope they show your stuff to some people who give a damn. But the better way to amplify your content marketing is from the inside out.”

Read more: http://www.convinceandconvert.com/content-marketing/the-4-ways-to-fix-your-broken-content-marketing/